Business Plans and Financial Models
A plan investors can test, and numbers that hold when they do.
Capital follows conviction, and conviction rests on numbers that survive scrutiny. Gate 09 builds complete business plans with investor-ready economic and financial projections: an integrated three-statement model, explicit assumptions tied to evidence, scenarios and sensitivities, and the returns and valuation analysis that boards, banks and investors expect to see.
- Best for
- Founders, boards and foreign investors raising capital or committing to a Kenyan venture, and Kenyan companies preparing for banks, investors or grant funders.
- Where it sits
- Before you raise or commit capital; it stands alone or follows Gate 01
- Outcome
- A business plan and financial model that stand up to investor and lender due diligence.
- We deal with
- Commercial banks, Development finance institutions, Private equity and venture capital funds, Grant funders and donor programmes
Everything Gate 09 covers.
Complete business plans with integrated financial models: market and economic analysis, three-statement projections, funding requirement, returns, valuation and the investor materials to present them.
Market and economic analysis
Market size and growth, demand drivers, competition, pricing, and the macroeconomic conditions that shape revenue: inflation, interest rates, the shilling and sector policy.
Business model and strategy
Value proposition, revenue streams, go-to-market plan, operations, management team and milestones, written to the standard investors and lenders expect.
Three-statement financial model
An integrated income statement, balance sheet and cash flow over five to ten years, built in Excel with every assumption on one sheet and every figure traceable.
Kenyan tax and cost structure
Corporate tax, VAT, withholding tax, capital allowances, payroll deductions and licence costs modelled as they apply in Kenya, so the projections survive local scrutiny.
Scenarios and sensitivities
Base, upside and downside cases, break-even analysis and sensitivity tables that show which assumptions move the outcome most.
Funding, returns and valuation
Funding requirement and use of funds, NPV, IRR and payback, discounted cash flow and comparable valuation, and lender metrics such as debt service cover.
Five steps, one accountable partner.
Every step is agreed in writing at the start, with a named partner who answers for it.
Discovery
We agree the purpose of the plan, its audience and the decisions it must support, and gather your data.
Research and assumptions
We test the market, prices and costs against evidence and record every assumption with its source.
Model build
We build the integrated financial model and run the scenarios, sensitivities and returns.
Plan and materials
We write the business plan, executive summary and investor deck around the model's results.
Review and due diligence
We take your team through the model, answer reviewers' questions and support you through investor or lender due diligence.
Deliverables you can file, audit and act on.
Institutions we handle for you
- Business plan and executive summary
- Financial model in Excel with an assumptions register
- Scenario, sensitivity and valuation summary
- Investor pitch deck
- Support through investor and lender due diligence
About Business Plans and Financial Models.
If your question is not here, a partner will answer it on a discovery call.
Ask us directlyWho is the plan written for?
Equity investors, banks, development finance institutions, grant funders or your own board. We agree the audience first, because a lender reads a plan for repayment capacity and an investor reads it for growth and returns.
Do we own the financial model?
Yes. You receive the full Excel model with open formulas, an assumptions sheet and a short user guide, so your team can update it as results come in.
Can you work with our existing plan or numbers?
Yes. We review and strengthen existing plans and models, reconcile them to your historical accounts and rebuild the parts that would not survive due diligence.
Is this only for companies entering Kenya?
No. We prepare plans for foreign investors entering Kenya and for Kenyan companies raising equity, applying for loans or seeking grants.
How long does it take?
It depends on the business and how quickly data is available. We agree a timetable in writing at the discovery stage, with dates for the first model review and the final plan.
Read before you decide.
The KenInvest Investment Certificate: who needs it and how to get it
What the certificate is, the USD 100,000 threshold for foreign investors, how KenInvest weighs an application and what the certificate unlocks.
SEZ or EPZ? Choosing the right zone in Kenya
How Kenya's Special Economic Zones and Export Processing Zones differ, what each offers in tax, and which one suits your business model.